Integrating social media accounts into your website allows your customers easy access to the more human side of you while also increasing your search engine optimization. Social Media Integration is as simple as finding the appropriate platforms for your business type, creating accounts, and then placing opportunities for your visitors to quickly link or share information between your website and social media. When you post to your accounts, Google sees this movement in a similar way as blogging and ranks your site higher than comparable websites not integrated with their social media. However, consistency is critical for this boost in ranking to happen.