Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are continually evolving. Due to the ever-changing requirements made by popular search engines, it’s valuable to have a company like Creative 7 Designs as your online Search Engine Optimization/Marketing partner. The reality is these changes are happening so fast on Google, Facebook, Yelp, Yahoo, and Bing that it is almost impossible for anyone to reasonably keep up. A perfect example of this is how Google now requires every website to have a security license (SSL). Google also wants your site to be responsive and appear on mobile searches to give you preference in ranking. Not having either of these two functions is all it takes to dramatically impact your ranking and organic web traffic. It is imperative that you have someone on your side, accommodating these changes and keeping you up-to-speed and optimized for search engines.