Blog

Brand

Value of Branding

Understanding the Value of Branding for Law Firms

Overview: Explore why branding is vital for law firms. See how trust, credibility, consistency, and client experience define your firm’s identity and fuel long-term growth. Read on!  When you think of branding, you might picture flashy logos, catchy taglines, or slick websites. But for law firms, branding is about something deeper: trust. Unlike consumer brands […]

Read More »
Brand Reputation

Your Brand Has a Reputation — Even If You’ve Never Defined It

Overview: Think you don’t have a brand because you never defined one? Think again. Discover why every business has a reputation — and how to start shaping yours with intention. Read on to learn more!  You may have never created a logo. Maybe you’ve skipped the mission statement, dodged the color palette conversations, and never […]

Read More »
Build a strong brand identity

Build a strong brand identity: 6 secrets for branding (Part I)

Building a unique brand identity isn’t easy. And for a bit more transparency: Building our brand’s identity hasn’t been easy.
We’ve undergone upgrades, downgrades (aka: identity “crises”), and straight up confusion. Why? It isn’t because we don’t know what we’re doing. It’s actually the exact opposite reason

Read More »
MENU