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Niche Positioning

The Case for Niche Positioning in a Saturated Creative Market

Overview: Discover why niche positioning helps designers stand out, attract better clients, and build authority in a crowded creative market!  For many designers, the idea of niching down feels risky. Saying “no” to certain projects can feel like closing doors, especially in a market where creative work already feels competitive. But from Pulse: Marketing’s perspective, […]

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