Build a strong brand identity

Build a strong brand identity: 6 secrets for branding (Part I)

Building a unique brand identity isn’t easy. And for a bit more transparency: Building our brand’s identity hasn’t been easy.
We’ve undergone upgrades, downgrades (aka: identity “crises”), and straight up confusion. Why? It isn’t because we don’t know what we’re doing. It’s actually the exact opposite reason

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new normal for businesses

The New Norm For Businesses Is Here, Is Yours Ready?

The year is 2020 and the new normal for businesses is transforming the global economy, from Alaska to Australia. You might have heard this phrase this year, and with good reason: The new norm is a trending expression used to redefine how many people, including businesses, operate from personal to professional ventures due to the COVID-19 pandemic. In order to understand how your business is adapting to the new norm, you need to first understand what “old normal” is being changed and in what ways.

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