Does Email Marketing Still Work?

Overview: Email marketing has been around for many years, but is it still worth it with so many other platforms vying for consumers’ attention? Let’s find out!  We’ll get right to it: Despite the advent of social media platforms and the proliferation of billions of websites on the internet, email marketing is still a viable […]

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Establishing Your Brand’s Voice in Online Marketing

 Overview:  Brand voice is the personality your brand takes on in its online communications. Learn how can you establish yours! If your logo didn’t appear with your content, could your target audience identify it as coming from your brand? In the battle of brands, you want yours to stand out amongst the competitors and leave […]

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How to Use Marketing to Emotionally Connect with the Customer

Overview: Discover how marketing can help you to connect with your customers emotionally.  Marketing research tells us that emotions are the driving force behind buying decisions. People frequently buy products when they’re emotional and later justify their purchases with logic. 2020 was a wild year for humans, the economy, and businesses. While some companies are […]

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Social Marketing

Do People Still Do Social Marketing?

What is social marketing, and do people still do it with limited budgets or resources? We all want to make a change in the world (we know the fear of oblivion somehow frightens each one of us to the core even if we don’t say it).

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