Marketing to Gen Z

A Guide to Marketing to Gen Z the Right Way

For some marketers, marketing to Generation Z is a daunting task – a mystery that resists attempts to unravel the truths lying beneath the surface. For the past few decades, we’ve been focused on targeting millennials; we’ve almost forgotten about a whole new generation waiting for its turn to buy their desired products from brands.

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Social Marketing

Do People Still Do Social Marketing?

What is social marketing, and do people still do it with limited budgets or resources? We all want to make a change in the world (we know the fear of oblivion somehow frightens each one of us to the core even if we don’t say it).

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