marketing

You’ve probably noticed the massive influx of marketing agencies, firms, partner groups, companies, or whatever they might be calling themselves, vying for your business. They’re a dime and a dozen. While some will partner with you to gear your company…

Why Paid Advertising is Essential to Your Business

advertising, Advice, digital marketing, marketing, paid ads, strategy

Don’t let your business get left in the dust as we quickly approach 2019. Gone are the days where organic marketing alone is enough for a successful digital marketing plan. The internet is saturated with companies, both large and small,…

Content Development

The Essentials of Content Development

Jessica Benton

audience, content creation, Content Development, marketing, writing

I remember in my communication classes in college; my professors were always driving this one thought home: know your audience. As a communicator, if you do not know your audience, you are breaking down the communication cycle. This one thought…

A Filtered Perspective

Victoria Beck

Instagram, marketing, Society

1

Inside the Frame vs. Outside the Frame Inside the frame, you have a perfect picture. Your head is tilted just so, giving you a neck and letting the light love your skin. You look happy, it’s a beautiful day and…

Diving into a Pool of Jello = Facebook Algorithms

Algorithm, Facebook, marketing

As a business owner, you may have started a Facebook page for your business shortly after opening your doors. It’s a smart move, and everyone should do it. We also recommend that you not use your Facebook page as your…

What exactly is social media integration, and why is it important? Part 2

2018, marketing, social media, strategy

In my last blog, I talked about social media integration and why it is so important. If you haven’t read it yet, check it out and then come back. We’re about to get into the juicy stuff; What are the most…

What exactly is social media integration, and why is it important? Part 1