Overview: Discover simple and effective marketing tricks for busy law firms to stay top of mind with clients and attract new business, all while saving time. Read more!
In the world of legal services, maintaining client relationships and staying top of mind is essential, but often tricky. Law firms, like yours, are focused on providing excellent service and juggling multiple cases, so finding time for marketing can seem overwhelming.
Fortunately, with the right strategies, you can create an effective marketing presence without spending endless hours or compromising on your budget!
Here are a few simple marketing tricks to help your law firm stay top of mind with clients, potential clients, and your network — even when you’re short on time.
Automate Your Email Marketing
Email marketing is a powerful tool, and automation makes it easy to stay in touch with clients and prospects. Create a few core email sequences to send out at key times: a welcome email for new clients, a follow-up after a case is closed, and a periodic newsletter to share updates or legal tips.
With these pre-built emails, you can keep your audience engaged without needing to write new content every time. Use tools like Mailchimp or Constant Contact to set it and forget it!
>> Related Reading: Email Marketing for Lawyers: Is It Right for Your Practice?
Leverage Social Media Scheduling
Your law firm may already be on social media, but consistently posting is a challenge for any busy professional. Social media scheduling tools like Hootsuite or Buffer can help.
By dedicating just one afternoon a month to scheduling posts, you can maintain an active presence across platforms like LinkedIn, Facebook, and Twitter. Share knowledge that your clients may benefit from!
Keep Your Website Updated
Your website is often the first impression a potential client will have of your firm. Make sure it reflects your expertise by keeping it up-to-date. This doesn’t mean overhauling it every few months; instead, aim to update the content with fresh case studies, legal blog posts, or firm news.
If updating your website seems daunting, consider partnering with a marketing service that specializes in law firms to take the load off your plate.
Host Informative Webinars or Q&A Sessions
Webinars are an excellent way to demonstrate your legal expertise while engaging directly with your audience. You can choose topics that address common legal concerns or host live Q&A sessions to provide immediate value to participants.
Not only do webinars help position your law firm as a thought leader, but they also serve as an entry point for potential clients seeking legal advice.
Prioritize Local SEO
For law firms, being found locally is key. Ensure your Google My Business listing is complete and optimized with accurate business hours, location details, and service descriptions. Use local SEO techniques to ensure your website appears in relevant searches by incorporating phrases like “law firm near me” or “best family lawyer in [your city].”
This simple strategy ensures your firm is visible when people are actively searching for legal services in your area.
Build Relationships with Referral Sources
Networking remains essential in the legal profession. Strengthen relationships with other professionals — like CPAs, financial advisors, or real estate agents — who can refer clients to your firm.
Make it a priority to check in with your network regularly, even if it’s just a quick email or lunch meeting. Building strong referral relationships is a natural way to keep new business coming through your doors.
In Summary
Staying top of mind doesn’t require an exhaustive marketing strategy. By leveraging automation, social media, and local SEO, your law firm can maintain a consistent and effective presence while focusing on your clients.
With these simple tricks, you’ll continue to grow your practice, attract new clients, and ensure your firm is the go-to choice for legal expertise in your community.