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Define Your Company's Buyer Persona

4 Easy Steps to Find, Create, & Define Your Company’s Buyer Persona

Overview: Discover how to define your company’s buyer persona with these four simple steps  If you’re in the marketing world, you’ve probably heard the term “buyer persona.” A buyer persona is the major component of inbound marketing strategies. But the truth is, you’ll need to know who you’re marketing with and selling to before making […]

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8 Proven Tips to Recession-Proof Your Business in 2022

 Overview: Learn recession-proof tips for your business to stand out in the market and negate the fluctuating  industry With a lot of doom and gloom in the headlines, economists are pointing toward a looming recession that a variety of factors may cause. The covid-19 pandemic situation sparked a surge among Americans to start their own […]

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Build a strong brand identity

Build a strong brand identity: 6 secrets for branding (Part I)

Building a unique brand identity isn’t easy. And for a bit more transparency: Building our brand’s identity hasn’t been easy.
We’ve undergone upgrades, downgrades (aka: identity “crises”), and straight up confusion. Why? It isn’t because we don’t know what we’re doing. It’s actually the exact opposite reason

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