If you’ve ever visited the Creative 7 Designs office, you know that it is a very colorful, bright, and lively place! Our walls are painted with accents of yellow, blue, green, orange, pink, and most things in between. This unique decor is purposed to reflect our brand and the spirit of creativity. However, had you stopped by before December 2018, you would have found a standard office with various shades of brown and dated furniture. It was not inspiring. So we at Creative 7 Designs have come to wonder, how do our surroundings influence our moods, emotions, and even productivity? And could color have anything to do with it?
We aren’t the first ones to consider the effects of colors. Color psychology is a branch of study that observes how our brains perceive and respond to different colors. Though these studies have received little scientific attention, there are several accepted theories about how colors can make us feel. Artists and interior designers ponder this with every decision in their work. Even Pablo Picasso once said, “Colors, like features, follow the changes of the emotions.” And if it worked for Pablo Picasso, we at C7D think it could work for our marketing efforts as well!
In a call-to-action (CTA) button color test conducted by HubSpot, they found that red CTA buttons were far more effective than green, outperforming its opponent by 21 percent. That’s a significant conversion rate with an exceptionally simple change. Companies have even chosen the color of their logo according to the response it naturally evokes. And so, it appears that color may have a significant impact on how consumers perceive and decide to partner with companies. Each color is different, so let’s start with the color green.
Green conveys relaxation, nature, good health, and growth. And its personality is marked by friendly transparency and authenticity. If you’re looking to incorporate green into your logo or branding, consider how these connotations align with the nature of your business. Do your products or services relate to healthy living? Would you like to be associated with nature or an outdoor setting? If so, green might be for you.
As you evaluate this color’s branding ability, it is helpful to consider the companies that incorporate green and how you perceive them. For example, at first glance, the green and yellow British Petroleum (BP) logo looks fresh and natural. However, in 2010, BP was responsible for a deepwater oil spill that devastated the Gulf of Mexico. Yet despite their responsibility for this environmental tragedy, BP looks like an ally of Mother Nature. This is the power of color associations. Consider how you want to be perceived and to what you’d like to be connected.
We at C7D believe that the first step in creating your brand is establishing your sense of identity. Who are you, and how do you want to be known? Consider your business’s personality, culture, and values and align these with a particular look. Everything from the font to the shapes, to the colors you use, will help build your image. So choose each carefully. And understand the powerful psychology in something as simple as a color. And when you require expertise in all things branding, do not hesitate to call on us at Creative 7 Designs!