Opt for Holistic SEO
With the same goal in mind, holistic SEO takes on a much different course of action. It incorporates all aspects of what makes your website awesome: 1.) user-friendly structure, 2.) technical flawlessness, and 3.) engaging content, of course! For this blog, we’ll focus on the content. This takes quite a bit of thought, and some well-executed research before the writing even begins.
Start With Keyword Research
Google, which uses links to connect a searcher to a website, uses keywords to understand what your text is all about. These distinguished words and phrases are what define and most basically summarize your text. And it is your challenge to make sure that these match the search phrases of potential clients. The better you do this, the higher your website will rank on Google’s search results. So before you prepare your content, you’ll need to decide on the terms for which you would like to rank.
Look Out for the Competition:
Types of Keywords:
Choosing the right keywords requires a bit of research. Before we get started, though, let’s take a look at the different types of keywords out there.
- Head keywords are hard to rank for, especially if you’re just beginning to compose content. This is because the sites that will take up those top three spots on a search results list are well-established and often widely-known companies.
- These are the keywords for which you should aim if your site has yet to develop an online authority. Though such specialization will reduce traffic potential, they will produce a better ranking on Google. And higher rankings in search results will establish your online authority.
Conducting Keyword Research:
Decide What to Write About
Prepare Your Text and Write!
Do not overlook the value of adequate preparation for your text. In fact, this should consume about 40% of your time. Compose necessary research so you offer your readers accurate information. Then, structure your text with readability in mind. Use paragraphs and sentences as organizational tools. Internet users are often in a rush, so make it easy for them to find what they’re looking for. Remember, with well written and easily understood content, visitors to your site are more likely to engage with your services or products.