diving into a pool of jello

Diving into a Pool of Jello = Facebook Algorithms

As a business owner, you may have started a Facebook page for your business shortly after opening your doors. It’s a smart move, and everyone should do it. We also recommend that you not use your Facebook page as your website. (To find out why read our previous blog post on the subject) But as time has gone on and you’ve been using your Facebook page, you may have noticed dwindling numbers on your views. A post that regularly would have gotten good organic traffic is now reaching less than 5% of your audience. How could that happen? Facebook Algorithms.

Algorithms Change

For the last year, we have seen a drop in organic reach on Facebook and the only way to make up the difference was by paying to boost your posts. However, as the sating goes, what worked yesterday doesn’t necessarily work today. In the last few months, we have started to see changes in the algorithm again.

Show Users You Care

Facebook changed their algorithm to show their users that they are more interested in them than revenue earned from feeding them ads or clickbait. Where this is an excellent change for a person using Facebook, it is still somewhat difficult for the businesses. The new focus on Facebook is to create interactions. You want people commenting on your posts, sharing your posts, and liking your posts. There are specific interactions that will help you more. For example, if someone shares one of your posts in a private message over putting it on their wall; it will give your post better exposure. The thought process behind that is that it is a more personal interaction. A post sent in a message is more likely to be seen than a random post on someone’s wall. Getting a “Love” over a “Like” gets your post more exposure as well. For someone to put “Love” is a stronger sense of interaction.

Work Smarter

What this means for business owners is that we need to work a lot harder to create content and images that appeal to a person and less on trying to sell something. Another way to engage your customers on your business’s page is to utilize groups. If you can get people to ask you questions, that is a great way to create interaction as you answer them.

If you need some more help figuring out how to utilize Facebook for your business, we can help! Ask your questions in the comments below or get ahold of us directly!