Logotypes, Logo Marks, And All Things Logos

logo marketingLogos are a concise representation of a brand. Piecing together a meaningful message of identity and values, they become the face of a company. And at their best, they encourage brand recognition and ultimately serve to grow a business. But getting there takes some work. It requires a sense of identity, some logo know-how, and a bit of creativity.


Your business is the culmination of hard work, refined expertise, and courageous ambition. It has been nurtured with the support of your loved ones and continues to grow by communal effort. This is the identity of your business. It is not solely a for-profit venture but also a reflection of you and everyone involved. And everything you stand for as a company should be reflected in your branding.Forming this sense of identity is your first step in creating a logo. From here, you can consider which colors, typography, and arrangement, is most fitting for you. You may just include the name of your business or create a succinct image to go along with it. However, you go about your branding process, be sure to take into account these logo fundamentals.

Logo know-how: 

There’s more to logos than you might know. They come in two forms: logotype and logomark. And while not every business needs both, they are each inherently valuable for different reasons.

Logotype: A logotype is what might first come to mind when you imagine a logo. It typically incorporates the name of the business in an aesthetically creative way. And while it should be customized, either drawn from scratch or made from a modified, pre-existing font, these types of logos can be simple. In fact, using just typography is often quite effective. And for most businesses, this type of logo, with carefully crafted typeface and letter styling, will suffice for their branding.

Examples of logotype: Google, Coca-Cola, Amazon

Logomark: A logomark is a symbol and a more abstract representation of a company. This small, carefully crafted, and well-balanced image can be used in multiple contexts and for several different purposes. And if made well, a logomark can become the familiar face of a business. Keep in mind, however, that not all organizations require this pictorial representation. The necessity for a logomark depends on your business sector and your own preferences.

Examples of logomark: Nike, Apple, Target


This may be the most challenging part of it all. If you’re a lawyer, a plumber, a restaurateur, or something in between, logo design may not be your forte. That’s why we at Creative 7 Designs are prepared to take on your design challenges and to create something amazing! We will take the time to get to know you and your business and everything that makes it unique. And from here, we will design a logo that conveys your values in a visually creative manner. Do not let poorly designed branding stand in your way of reaching your audience and experiencing your full potential. Reach out to us at Creative 7 Designs for your next recognizable, standout, representative, custom, and all-around awesome logo!