Your business is the culmination of hard work, refined expertise, and courageous ambition. It has been nurtured with the support of your loved ones and continues to grow by communal effort. This is the identity of your business. It is not solely a for-profit venture but also a reflection of you and everyone involved. And everything you stand for as a company should be reflected in your branding.
Forming this sense of identity is your first step in creating a logo. From here, you can consider which colors, typography, and arrangement, is most fitting for you. You may just include the name of your business or create a succinct image to go along with it. However, you go about your branding process, be sure to take into account these logo fundamentals.
There’s more to logos than you might know. They come in two forms: logotype and logomark. And while not every business needs both, they are each inherently valuable for different reasons.
Examples of logotype: Google, Coca-Cola, Amazon
Logomark: A logomark is a symbol and a more abstract representation of a company. This small, carefully crafted, and well-balanced image can be used in multiple contexts and for several different purposes. And if made well, a logomark can become the familiar face of a business. Keep in mind, however, that not all organizations require this pictorial representation. The necessity for a logomark depends on your business sector and your own preferences.
Examples of logomark: Nike, Apple, Target
This may be the most challenging part of it all. If you’re a lawyer, a plumber, a restaurateur, or something in between, logo design may not be your forte. That’s why we at Creative 7 Designs are prepared to take on your design challenges and to create something amazing! We will take the time to get to know you and your business and everything that makes it unique. And from here, we will design a logo that conveys your values in a visually creative manner. Do not let poorly designed branding stand in your way of reaching your audience and experiencing your full potential. Reach out to us at Creative 7 Designs for your next recognizable, standout, representative, custom, and all-around awesome logo!