We’ve often emphasized the importance of your business’s digital presence. However, we must still stand by the inherent value of a good ole’ fashioned brick and mortar building. This too is essential to your company’s accessibility to potential clients. So if your business doesn’t have a spot on the map that is well-marketed, its success could be on the line. Now more than ever, your location is essential to your location marketing tactics.

Most businesses rely on location marketing to create, grow and expand their business. This is due to the likelihood that potential clients or customers will search for services or products using one of the hundreds of location-based digital platforms. Whether someone uses Google Maps, MapQuest, Merchant Circle or City Spaces, search results on any number of platforms will be based on the proximity of surrounding businesses. Maybe you need some location marketing help? Check out our great packages here. 

This is why it is so important to have your business’s location well-listed and optimized on every site. Additionally, these platforms that allow you to list your location will likely enable you also to post your services, get reviews and share and join communities.

If you do not currently have a physical location, you need to get one this year. A P.O. box will not suffice. And though you may assume that you cannot afford one, we suggest that rather, you can’t afford not to have one. User behavior trends have established the importance of location marketing. Stay marketable and utilize this essential tactic.