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How to Use Marketing to Emotionally Connect with the Customer

Overview: Discover how marketing can help you to connect with your customers emotionally.  Marketing research tells us that emotions are the driving force behind buying decisions. People frequently buy products when they’re emotional and later justify their purchases with logic. 2020 was a wild year for humans, the economy, and businesses. While some companies are […]

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Marketing and Web Design in 2022: Understanding the Difference

 Overview: Discover  the differences and similarities between marketing and web design and how they can affect your business in 2022. Marketing and web design are crucial to any company with an online presence in 2022. They are separate concepts: marketing is a general term to describe all actions taken and strategies used to sell products and services, […]

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Marketing to Gen Z

A Guide to Marketing to Gen Z the Right Way

For some marketers, marketing to Generation Z is a daunting task – a mystery that resists attempts to unravel the truths lying beneath the surface. For the past few decades, we’ve been focused on targeting millennials; we’ve almost forgotten about a whole new generation waiting for its turn to buy their desired products from brands.

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