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Marketing to Gen Z

A Guide to Marketing to Gen Z the Right Way

For some marketers, marketing to Generation Z is a daunting task – a mystery that resists attempts to unravel the truths lying beneath the surface. For the past few decades, we’ve been focused on targeting millennials; we’ve almost forgotten about a whole new generation waiting for its turn to buy their desired products from brands.

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Define Your Company's Buyer Persona

4 Easy Steps to Find, Create, & Define Your Company’s Buyer Persona

Overview: Discover how to define your company’s buyer persona with these four simple steps  If you’re in the marketing world, you’ve probably heard the term “buyer persona.” A buyer persona is the major component of inbound marketing strategies. But the truth is, you’ll need to know who you’re marketing with and selling to before making […]

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Social Marketing

Do People Still Do Social Marketing?

What is social marketing, and do people still do it with limited budgets or resources? We all want to make a change in the world (we know the fear of oblivion somehow frightens each one of us to the core even if we don’t say it).

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How Marketing Was Done Before Technology & Social Media

These days we have emails, text messages, sponsors, banner ads, and more. It’s literally become easy to receive information at the tip of our fingers thanks to technology. All it takes is one click, and we’ve got ourselves anything and everything we need to live. So, how’d they do it?

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How to Tell When Your Business/Agency Needs a Corporate Salesman

 Overview: This guideline will help you figure out the right time to get a corporate salesperson for your start-up business or agency . Some entrepreneurs think hiring a corporate salesperson is a wise decision to boost sales and convert their business into profitable revenue. They’re not wrong. However, some businesses wait too long to hire a […]

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