Unconventional marketing

Beyond the Ordinary: 8 Strategies to Attract Customers through Unconventional Marketing

Overview: Would you like to break the mold and win the gold? Unconventional marketing strategies might be the way to go! From guerrilla tactics to viral sensations, learn how to captivate audiences and supercharge growth. Read on to learn more! 

As a marketer, you’re always on the outlook for new ways to reach your audience and make a lasting impact. But in the wild, competitive jungle of modern businesses, traditional marketing tactics might not always cut it, and they can they can be too expensive for a typical marketing budget. So what marketing strategies should you try?

If you’re trying to cut costs and gain better results, it might be time explore some unconventional methods, often called “guerilla marketing” tactics. With teamwork, creativity, and resourcefulness, you can reduce your marketing budget while bringing in more customers and boosting your ROI.

If you’re having trouble thinking outside the box, here are 8 unconventional guerilla marketing techniques you might find helpful:

Break Free From the Herd: 

Picture this: a mysterious giant shoe appears on a busy street corner. People can’t help but stop, stare, and snap pictures. They’ll be intrigued to know more about where it came from — what’s the story behind it? What does it mean? They eagerly scan a QR code on the shoe, and it takes them to a website featuring the announcement of a new brand-name shoe — complete with a link to purchase a pair!

This is the magic of unconventional marketing strategies! It’s all about surprise and seizing attention in unexpected ways.

Customers like brands that are willing to be unique, color outside the lines, and even get weird, when it comes to their marketing tactics. It makes them stop their mindless scrolling for a moment and engage with a piece of content.

Now the question arises: where to start. It’s up to you! You should have a pretty good understanding of just how unusual you’re willing to get. You might start with posting an edgy meme, posting an offbeat commercial, or maybe planning a campaign where you share your staff’s awkward high school photos. Fun and creative activities that stand out from typical marketing tactics will attract attention!

>> You might be interested in reading this guide: Why We Love Controversial Marketing as a Society  

Leverage Reddit: 

You didn’t see this one coming — or if you know about upvotes and downvotes, maybe you did!

Reddit isn’t just a place for cat memes and crazy personal anecdotes – it’s a hidden gem for savvy marketers. Often overlooked, Reddit offers a unique platform for marketers to connect with niche audiences and drive valuable traffic.

With specialized “subreddits” catering to various interests, you can engage in conversations related to your products or services and seamlessly integrate links to your website. By participating in these discussions, you tap into existing communities and broaden your brand’s reach.

It’s likely that there’s a subreddit conversation surrounding your specific services/products, and you can leverage the existing audiences through these conversations.

>> Related Reading: Reddit Advertising: Is It Worth It and How to Get Started

User-Generated Content:  

In an era dominated by social media, user-generated content (UGC) has become a goldmine for businesses. Encouraging your customers to create content related to your products or services not only builds a sense of community but also establishes trust and authenticity. Share customer reviews, testimonials, and even creative content they’ve generated.

Think of Apple’s “Shot on iPhone” campaign, which showcased the incredible photography capabilities of their devices through user-submitted photos. UGC not only engages existing customers but also attracts new ones who want to be a part of the experience.

Viral Challenges and Trends:  

Remember the Ice Bucket Challenge? Or the Mannequin Challenge? Viral challenges and trends spread like wildfire across social media platforms, capturing the attention of millions.

Businesses can tap into this phenomenon by creating their own unique challenges or by participating in existing ones. By leveraging a catchy hashtag, a compelling call to action, and a touch of creativity, you can harness the power of viral trends to bring your brand to the forefront of public consciousness.

>> Related Reading: Good Call to Action Examples to Make People Actually Act  

Storytelling and Emotional Appeal:  

In a sea of marketing messages, emotional storytelling stands out like a beacon. Share your brand’s journey, values, and impact on customers’ lives. Showcasing the human side of your business through compelling stories fosters an emotional connection that goes beyond transactional relationships.

Airbnb’s “Belong Anywhere” campaign is a prime example of storytelling that taps into the universal desire for belonging and adventure.

Experiential Marketing:  

Experiential marketing is exactly what it sounds like. It transforms your product or service into a memorable experience. Hosting workshops, pop-up events, or interactive installations allows customers to engage with your brand on a personal level.

For instance, the Coca-Cola Happiness Machine surprised and delighted people by dispensing unexpected gifts alongside cans of soda. Such experiences create positive associations, encourage sharing, and drive word-of-mouth marketing.

All you need to know about Experiential Marketing: Definition, Examples, & Ideas

Reverse Psychology Marketing:  

Challenge the norm by using reverse psychology in your marketing approach. Instead of directly promoting your product’s benefits, playfully highlight its disadvantages or situations where it might not be suitable.

This unconventional approach piques curiosity and encourages people to think about your product in a new light. The “Don’t Buy This Jacket” campaign by Patagonia, which promoted sustainable consumption by discouraging unnecessary purchases, is a classic example, as is Sprite’s long-running “Image Is Nothing, Thirst Is Everything” campaign.

Niche Partnerships:  

Collaborations with unlikely partners can yield remarkable results. Identify complementary businesses that share your target audience and create mutually beneficial campaigns.

For example, a fitness brand could partner with a healthy snack company for a combined promotion. Such partnerships expose your brand to a new audience while offering added value to your existing customers!

In Summary: 

The realm of unconventional marketing strategies is a playground of innovation, creativity, and limitless possibilities. By embracing these strategies, businesses can break away from the conventional mold, capturing attention, building relationships, and driving growth in ways that traditional marketing can’t match.

So dare to be different, embrace the unconventional, and watch your customer base expand in extraordinary ways. And if you’re ready to take your business to new heights through innovative marketing solutions, look no further than Creative 7 Designs!

Our team specializes in crafting unique and impactful marketing campaigns that resonate with your audience and drive real results. Get in touch with us today to explore how we can help your brand thrive in this exciting new marketing landscape.