So the real question here is what will be working for the majority of companies in 2018 and onward?
We feel that offering channel opportunities, means of communication and relationship building are going to continue to be on the rise. Adding things like live chat to your website, where customers can get immediate engagement with their inquiries is going to be a necessity. Offering countless opportunities for involvement will likely increase the chances of reaching any goals you may have. With this being said, those opportunities require management. Be ready to invest in bringing onboard a marketing partner OR an in-house person to manage your channels online.