Though we won’t be broadcasting all of C7D’s Google My Business secrets today, one thing we can tell you is that GMB is going to play a crucial role in the future of digital marketing.As Google denounces their unpopular social media platform, Google Plus, we at Creative 7 Designs have been keeping an eye on its more promising big brother, Google My Business. We’ve been wondering what actions Google will take next as they bid farewell to Google Plus. With a close eye on the very intriguing Google My Business, we have noticed several new features being added to the platform.
Website Builder
Google My Business now allows you to create your own website for free in under 10 minutes. The site is automatically built by taking the information from your profile and compiling it into a webpage. As easy and convenient as this process is, it is extremely limited with almost no customizability. If you are looking for a website for your business (if you are not, you should be), we highly recommend hiring an agency to create a custom website instead. However, for a temporary landing page, the Google My Business website platform is better than no website at all.
Posting
One of the most useful new features of GMB is the introduction of posting. Through the Google My Business “portal” you are now able to post news, specials, and updates directly to your GMB profile. These posts will be visible to anybody who is searching for your business on Google or Google Maps. Judging from past trends, we expect GMB posting to positively affect your Google Search Rankings.
Insights
Google My Business recently added detailed insights into their toolbelt that allow you to see how potential customers are interacting with your business profile. This allows you to discover where your customers are coming from so you can better target them in the future. You can view information about how many people called, visited your website, used Google Maps to find your business’s location, and more.
Google My Business is a powerful marketing tool for businesses to share and connect with current and potential customers with the added ability to gain insights into how people are finding your business.
Looking Forward
We see Google positioning themselves to take over the review world with much less moderated and much more accurate reviews than platforms like Yelp. In conjunction with Google my business we see them preparing to take a leadership role in not only reviews but also in the dissemination of business information online, especially as it pertains to local search engine results. Google has added a ton of new features to GMB, and if you haven’t checked out your business’s account, you need to! If you don’t know how to do that, you can reach out to Creative 7 Designs, and we would be happy to give you some helpful tips on how to claim your GMB, how to manage your GMB and how to be active on GMB. We see this being a very important and critical function of your digital marketing future.
Stop Ignoring Your Digital Presence
It is time to stop ignoring your digital presence and avoid missing opportunities like this one. If you would rather focus on what you do best instead of managing your digital platforms like Google My Business, we would love to be your trusted digital marketing partner.
We look forward to engaging with you and speaking with you either personally, on social media, or through the comments below.
